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Your midwifery practice, running end to end

Sign up, upload your logo, set your fees — and give every client a beautiful branded experience with payments, education, and follow-up built in. Live in under 10 minutes.

Your brand, front and center

Your logo, your colors, your own portal address. Your clients see your practice — not ours.

Get paid without chasing

Deposits, payment plans with automatic reminders, HSA/FSA cards, and superbills for out-of-network reimbursement.

Follow-ups on autopilot

Week-by-week check-ins from intake through 6 weeks postpartum — written once, delivered automatically.

A 24/7 assistant for your families

An education-first AI answers birth-prep questions any hour and escalates warning signs straight to you.

Simple pricing that fits a solo practice

14-day free trial on every plan. No contracts, cancel anytime.

Starter

$49/month

Everything a solo midwife needs to run client care end to end.

  • Branded client portal with your logo & colors
  • Client intake & enrollment
  • Invoicing, deposits & payment plans (Stripe)
  • Appointment scheduling
  • Automated client follow-ups (default sequences)
  • Childbirth education library for your families
  • Up to 15 active clients
Most popular

Professional

$99/month

For growing practices that want automation and the AI assistant.

  • Everything in Starter
  • Unlimited active clients
  • Custom follow-up sequences & SMS reminders
  • 24/7 AI birth-prep assistant for your clients
  • Custom service menu & global-fee packages
  • Superbill generation for insurance reimbursement
  • Priority support

Premier

$249/month

A fully custom-designed experience that stands apart.

  • Everything in Professional
  • Custom-designed portal (bespoke layout, typography & imagery)
  • Custom domain (yourpractice.com)
  • AI assistant tuned to your practice voice & protocols
  • White-glove onboarding & data migration
  • Multi-midwife team accounts

Custom Design Build

For practices that want to stand apart: our design team creates a bespoke portal — unique layout, typography, and imagery — on the Premier plan. One-time design fee, then it's yours.

$750 one-time

Client card payments are processed at 3.1% + 30¢ per transaction. HSA/FSA cards accepted.